Welcome to the Marketing Quiz
Marketing strategy begins with the brand, what the organisation stands for, who your current and desired audience are. Strategy should be driven by your organisational goals and filtered through to your day-to-day activity, reaching the right audience on the right platform.
Social media isn’t just limited to Twitter and Instagram but also many other sites such as Reddit and Quora. Whether you are a B2C or B2B organisation, social media is a great way to add additional touchpoints with your audiences, using paid media to target specific communications.
Email marketing is a key loyalty tool to retain and nurture your current customer base, get feedback, share offers or provide value and drive site traffic.
Without analytics there is little point to marketing activity as you can’t judge its effectiveness. Insight should be used to drive your marketing activity, build conversion funnels and spot any strategic weaknesses.
Your website is your biggest customer touchpoint whether it’s a brochure site or you’re selling products through it. A good website is easy to navigate, considers search engine optimisation and Google Rankings, uses original imagery and within a few seconds you can understand the proposition and how to find out more, purchase or get in touch.
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