Marketing Audit & Strategy

Are you unsure where to take your marketing or do you need a deep dive into your current customers and where your marketing budgets are best spent?

Over there course of three weeks, we’ll collect qualitative and quantitative data to provide you will a full Marketing Audit.

This includes:

• SWOT analysis of the current offering
• Brand analysis
• Customer analysis
• Competitor review and positioning
• Website review
• Social media presence review by channel
• Email marketing review
• Setting marketing goals
• Strategic roadmap

You will gain an understanding of where you stand in the market with actionable ways to improve your marketing across every potential customer touchpoint. With marketing goals and a strategic roadmap of what you should action first, it’s the first step to being able to implement a strategy.

After the audit, we can create your marketing strategy plan for you. This could be from 3-12 months and includes:

• Content pillars
• Weekly SMART goals
• National days and events
• Content prompts per channel
• Blog, PR and Email Newsletter prompts

If you would like to include training for your team to action the plan and become completely self-sufficient, this can be an in-person or virtual workshop.