Strategy:
Marketing strategy begins with the brand, what the organisation stands for, who your current and desired audience are. Strategy should be driven by your organisational goals and filtered through to your day-to-day activity, reaching the right audience on the right platform.
Does your organisation have the below?
How would you describe your marketing strategy?
What drives the marketing strategy?
Do you know your target audience?
Social Media:
Social media isn’t just limited to Twitter and Instagram but also many other sites such as Reddit and Quora. Whether you are a B2C or B2B organisation, social media is a great way to add additional touchpoints with your audiences, using paid media to target specific communications.
How many social platforms are you on?
What kind of content do you share?
What % of your followers is seeing your content? (This is your post reach divided by followers)
Email Marketing:
Email marketing is a key loyalty tool to retain and nurture your current customer base, get feedback, share offers or provide value and drive site traffic.
How big is your email database?
How often do you send marketing emails?
What is your email open rate?
Analytics:
Without analytics there is little point to marketing activity as you can’t judge its effectiveness. Insight should be used to drive your marketing activity, build conversion funnels and spot any strategic weaknesses.
How often are you reporting on your marketing?
What metrics are you tracking?
Website:
Your website is your biggest customer touchpoint whether it’s a brochure site or you’re selling products through it. A good website is easy to navigate, considers search engine optimisation and Google Rankings, uses original imagery and within a few seconds you can understand the proposition and how to find out more, purchase or get in touch.
Which of the following do you have included on your site?
What kind of imagery do you have on your site?
How many visitors does your website get monthly?
Does your website tell the viewer who you are and what you do as soon as you land on the homepage?
