With an organic content strategy and bespoke creative, FB Comms supported the relaunch of lingerie brand Vixen & Fox with organic social media, Pinterest management and blog content.

Vixen & Fox is a luxury, slow-fashion lingerie brand based in Australia. Each collection has a 12-month creation period, with only two collections being released per year. Vixen and Fox quality over quantity and people over profit.

One challenge FB Comms faced was a lot of fake profiles following the Instagram account from previous social media management. FB Comms cleared out the fake followers as this was having a negative effect on engagement rate and organic reach. On completion, 84.2% of the following is now based in Australia, the United States and the United Kingdom, aligning with the brand’s target audience.