Free Courses to Upskill in Marketing
Working in marketing can be a challenge. The industry is always changing, growing, improving, and you need to be able to stay ahead of the curve.
If you’ve been lucky enough to pick a career in marketing, continuous professional development is going to be your best friend.
The good news is that you don’t need a hefty budget to level up.
We’re going to take you from zero to hero with our top free courses for upskilling in four essential marketing areas: Social Media, SEO, Paid Ads, and Editing.
Social Media: HubSpot Training
If you’re working in organic social, you need to make HubSpot courses your bible.
HubSpot has SO MANY free courses that cover a range of social media topics.
From mastering platform-specific strategies to understanding analytics, you are guaranteed to elevate your social media game.
Their Social Media Marketing Course is one of our favourites!
SEO: Semrush Academy
If you want to unravel the complexities of SEO, Semrush Academy is a goldmine.
They have lots of free courses, all run by SEO professionals. They cover everything from the basics to advanced SEO strategies.
SEO is a skill that you will benefit from understanding, regardless of the department you work in.
Our top choice would be SEO Principles: An Essential Guide for Beginners
Paid Ads: Mastering the Art of PPC per Platform
Paid advertising is a crucial component of modern marketing but it’s not exactly simple.
You need to be able to manage your ads across multiple platforms that all work in different ways.
Here are the most useful places to find FREE training 👇
Photo and Video Editing: Canva Design School
Have you heard the expression ‘You eat with your eyes first’? Well, that’s the same in marketing.
Impeccable design is a non-negotiable and Canva can be the best platform to build those designs. If you know how to use it.
Canva Design School has an abundance of free courses on graphic design, from designing social media posts to engaging infographics.
We absolutely love the course ‘Personal Branding with Dr. Talaya Waller’.
These are just a few of the MANY available free courses. Use YouTube, podcasts, networking etc. and make the most out of the education that is at your fingertips.
The knowledge gained from these courses will elevate your skills and improve the success of your career. Happy learning fellow marketers!